The project gathers 3 great museum institutions: National Gallery of Slovenia in Ljubljana, Kunsthistorisches museum in Vienna (Austria), the Gallery of Matica srpska in Novi Sad (Serbia) and organization Innovación Social Emprendedores Sociales from Coruna, in the mission of bringing youth and museums together.

- Build deeper relationships between the youth and partner museums
- Capacity building: develop skills of museum educators for open concept of youth programming based on youth's participation, and upon their expectations, wishes, and needs
- Incorporate advanced methodologies into museum programming
- Audience development: modernization of the programmes that are youth-specific

During 17 months of the project we will give answers on how museums and galleries can reach young audiences and make them think about global topics and problems of the society. Artworks that speak about migrations, population movements and movement of cultural heritage will open the central topic of the project - how can key issues of today be perceived through the art of the past. Museum professionals and educators will develop skills for creation and realization of workshops for young people between the ages of 15 and 19 and use advanced methodologies in order to provide greater museum experience.


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Audience insight for better understanding young audiences 
Museum educators training in BrickMe methodology 
Developing the audience development strategy 
Building the museum-school relations 
Preparation of open-concept workshops for the youth, by incorporating methodologies such as gamification and design thinking 
Workshop test runs 
Preparation of digital dissemination tool 
Invitations and open seminars for teachers 
Implementation of 700 workshops in 3 museums 
Engaging youth through social media platforms 
Evaluation of workshop implementation 
Final conference for other museum educators and teachers with presenting the what-works manual 
Massive Open Online Course to share our workshops and experience

Enhancement of performance: youth user experience rating +20%
Curators participating in the project see their individual ratings rise +15%
Digital media platforms reaches 50,000 experiences
Dissemination to 1,400 schools
Incorporation of project staff skills into partner museums’ departments
HearMe programmes stay part of the programme offer of partner museums